ICO Rating Methodology


Each ICO at ICO-Tracking.com goes through a semi-automatic quality check. The algorithm that accounts for over 25 criteria delivers a preliminary scoring, which is subsequently approved or adjusted by expert moderators before a project is published. We are constantly tracking trends in crypto investment and tweak calculations in order to improve objectivity of our assessments for individual projects.


Projects are evaluated against characteristics such as:

  •  General Information
  •  Financials
  •  Team
  •  Developers
  •  White paper
  •  MVP
  •  Legal
  •  Smart Contract (for ICOs)
  •  Partners
  •  Advisors
  •  Marketing

The assessment algorithm includes five groups of indicators:

  • 1. General Information;
  • 2. Financials;
  • 3. Product;
  • 4. Marketing;
  • 5. Team;

As we said above, each group first goes through the automatic check and then through manual adjustment, based on the research into the provided information and its completeness.


1. The general information includes:

  •  Project name;
  •  Currency code;
  •  Logo;
  •  Website link;
  •  Project description;
  •  Start date and time;
  •  Completion date and time;

When all the main points for the ICO are specified, this shows a responsbile approach by managers to developing the product. This is the first thing that investors consider, when reviewing potential objects for investment.


2. Financials includes:

  •  Caps;
  •  Funds distribution;
  •  Allowed currencies;
  •  Tokens info: volume and pricing;
  •  Availability of escrow;

The availability of a clear financial policy helps investors gauge the risk level of their investment. The detailed disclosure on cash flows during and after the ICO helps investors understand whether the team is capable to subsequently drive development of their token.


3. Product includes:

  •  Availability and completeness of Roadmap;
  •  Availability and quality of White Paper;
  •  Availability of operable prototype;

When the ICO furnishes a sufficiently detailed description on the product, this helps investors understand how difficult it will be to implement the idea. The less information the company has about its product at the ICO stage, the less confidence the investors will have about its future viability.


4. Marketing includes:

  •  Number of promotion channels and quality of their utilization;
  •  Availability of the project video presentation;
  •  The number of users on the main social media pages of the project.
  •  The number of mentions in the press.
  •  Mentions in mainstream technology media and in prominent finance publications.
  •  The number of search engine results.
  •  Traffic on the main website.

Communications between the project team on the one side and investors and supporters on the other side is key to success of any investment campaign. Engaging a wide range of promotion channels, the team can reach a greater number of people, growing the leads pool. In addition, we research socials-based presence and adjust the final assessment for this group accordingly. Among prominent financial publications, as well as mainstream editions devoted to technology, we cite such resources as Techcrunch, VentureBeat, Forbes, WSJ, Reuters, etc. Project mentions in publications outside of the crypto industry’s scope increase exposure, making the project more visible and broadening the audience of potential investors. Moreover, mentions in established IT and financial media reduce the risk of fraud.


5. Team includes:

  •  Number of team members and their identities;
  •  Availability of bio, photos and links to social accounts;

The major investors always take a deep-dive look into all team members. The availability of the well-established team which includes trusted members is a key gauge on how successful the ICO might be. The more information is available for individual team members (photos, links to social accounts, bio), the higher overall score we set for the team section. In addition, each ICO project on ICO-Tracking is invited to undergo the identification procedure (KYC) of the team members. In case of refusal of this procedure, the maximum possible score for the "Team" block will be not more than 5 scores out of 10.


We urge all teams to describe their ICOs with as many details as possible. This way, you will make sure that users will trust your project, helping it stand out from a huge number of other investment campaigns online. Our team consists of professionals in the financial industry. We strive to provide impartial reviews based on our long-term experience with ICO analytics. Analysts are open for communication with project representatives during an audit. Each ICO-Tracking review is itself subject to reviewing and additional verification. Our assessment is not automated and is based on a deep understanding of the market.